This is the study we recommend when a title, a home row, or a new season is about to carry real weight. You are not buying a lecture. You are buying several evenings in rooms where the app is already a habit, and a document that names what those rooms did.
Who it is for
Commissioning editors, schedulers, and the small groups inside a streaming app who decide what sits next to a finished episode. It suits a Malaysian original, a sports window, or a redesign of continue-watching — anything where a wrong guess about the sofa will be expensive.
It is a poor fit if you only need a slide with a round number. We will not invent one.
What you receive
- Three to five recruited household evenings, usually a mix of weeknights and one Friday or Saturday.
- A timed log per sitting: play, pause, skip-intro, subtitle on/off, profile switch, talk, kitchen walk-outs, second screens, and the minute the room stops looking.
- A written brief (plain language, usually twelve to twenty pages) that separates what the play-head shows from what the room did.
- One working session, two hours, in our Petaling Jaya office or at yours, to walk the brief with the people who can still change the title.
We do not deliver a control panel, a login, or a weekly feed. The study ends when the brief has been discussed.
What is excluded
Recruitment outside the Klang Valley unless quoted. Children as named subjects — we note when a child is in the room, but we do not interview minors. Competitive titles from other apps, unless the household puts them on without prompting. Studio audiences or focus-group chatter after the watch; those flatten the evening.
If your engineering team can share anonymised session traces for the same households or the same title window, we will read them. We will not pretend a trace is a person.
How an engagement runs
- Intake. You name the app, the title or row, the decision you still have to make, and any dates that cannot move.
- Households. We recruit from our Klang Valley list: mixed ages, mixed languages at home, people who already keep your app. You do not sit in. You do not send a producer to “just observe.”
- Evenings. One observer, sometimes two on a launch night. Shoes at the door. The household watches as they would. We do not suggest the next episode.
- Logs and traces. Paper logs are typed the next morning. Any traces you supply are aligned to the same clock.
- Brief. Priya writes. Aisha and Wei Ming mark the time stamps. You receive the document at least two working days before the session.
- Working session. Arguments are welcome. Rewrites of the brief are not part of the fee unless we have mis-stated a log.
Typical elapsed time is two to three weeks from signed note to session. Launch weeks can be compressed; say so early.
Preparation
Give us a stable build of the app, test profiles if the title is still unlisted, and a one-page note on what you already believe about the audience. If Bahasa Malaysia, Mandarin, Tamil, or English subtitles matter to the title, say which tracks will be available on the night.
Households are paid a sitting fee by us; you do not pay them directly. We do not reveal their full names in the brief.
Constraints
Evenings start around eight o’clock because that is when people actually watch. We will not run a “lunchtime binge” unless the household already lives that way. If a recruited home cancels, we replace it; we do not invent the night. Football, rain, and visiting relatives appear in logs because they appear in Malaysian living rooms.
Price basis
From RM 8,400 for three evenings in the Klang Valley and a brief in English. Additional evenings are RM 1,800 each. A Malay or Chinese version of the brief is quoted separately. Deposits and cancellation rules sit on the refund page.
Next step
Write to the desk with the title, the week you need the brief, and whether play-head traces will be available. We reply within two working days with a written estimate and the household mix we can actually recruit.