Some questions do not need five evenings. You already know the title holds until a particular scene, or the play report shows a cliff at minute eighteen, and you want a human account of that cliff.
We sit with two or three households for the episode in question, sometimes the episode before it so the run-in is honest. The deliverable is a marked timeline: talk, pause, skip, walk-out, second screen, and whether anyone came back. The brief is shorter than a full study — usually a handful of pages — and is meant for an editor who still has time to recut a lower third or a credit hold.
This review does not judge the writing. It records whether the room stayed with the writing. If you want schedule advice or a launch week, those are separate visits.