Petaling Jaya · viewing evenings

We sit in the room while a streaming app is actually watched.

Utility Canvascore keeps the record of app analytics for streaming app watch behavior by sharing the sofa, the remote, and the pauses — not by guessing from a corridor meeting.

When a title drops in Malaysia, households do not behave like a press screening. Someone scrolls a phone at minute twelve. A child bargains for one more episode. The “Skip Intro” button is hit before the theme has a chance. We write down what happens, in order, and hand you a brief you can argue with.

Request a watch-behavior study

An audience facing a bright screen in a darkened hall

Flagship study

The full watch-behavior study

Three to five evenings with households who already use the app you care about. We note when an episode is abandoned, when a profile is swapped, when subtitles go on, and when the room simply stops looking. You receive a written brief, a timed log, and a working session with your scheduler or producer.

This is the study most Malaysian streamers commission before a heavy local original, a sports window, or a redesign of the home row. It is not a lecture on “the audience.” It is a record of particular living rooms.

Read the study terms

Also on the programme

Shorter visits when the question is narrower

A drop-off review, a launch week, or a single household evening can sit beside the full study. Choose the visit that matches the title you are about to put on the home row.

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Rows of cinema seats in low light, suggesting the moment attention leaves a scene

Episode drop-off review

A short sitting focused on the minutes where an episode loses the room — pauses, kitchen trips, and the point the remote is put down.

From RM 2,900

A cinema audience in the dark, popcorn in hand, standing in for the first-week crowd around a new title

Launch-week viewing watch

We keep company with households during a title’s first seven days, including a Friday night and a tired weeknight, and write what actually got played.

From RM 4,600

A family living room with a large television, the kind of shared set where profiles get borrowed

Household profile evening

One recruited home, one observer, a full night’s log of who watches under which profile and who never logs out.

RM 1,800 per evening

See every study we run

From a Tuesday in Damansara

The episode ended. Nobody reached for the next one.

“They liked the show. They still stood up, boiled water, and opened a different title. The autoplay timer ran out on an empty sofa.”

A drama team had asked why completion looked healthy while season-to-season return did not. In the room, the reason was ordinary: the credits were long, the kettle won, and the next episode art showed a face nobody in the household recognised. We wrote that sequence into the brief. The following season they shortened the hold and put a familiar character on the end card.

Notes from the viewing room

Short field pieces on pause habits, skip-intro, credit-watching, and Malaysian weeknights. Written after actual sittings, not after a trade fair.